As a new blogger one question you’re probably asking yourself is how do I stand out in a space where blogging is highly competitive and blogs are a dime a dozen? By no means am I an expert, but I’ve learned quite a bit over the last couple of years that have helped shape my path as a blogger. These can be resourceful to some of you (especially if you want to turn this into a career). Read on for 5 tips that I’ve found helpful in creating a successful blog:


What’s the difference between a blogger and an influencer and how does this relate to me? Knowing the difference between the two will help you understand what platforms to focus on, how often to post and who you’re catering to. You can be an influencer by having a smaller to larger engaged audience and your feed or photography isn’t perfectly laid out. Brands may only be looking to you for sales or awareness within your audience reach. You may or may not have a blog and have Instagram as your initial platform. A blogger can be both, posting consistently on their site and instagram while working with brands and putting out beautiful content. Their feed is cohesive and planned in advance. Kylie Jenner is a great example of an influencer while Song of Style is known as a blogger.


A first impression goes a long way. People will decide within a couple of seconds if they like your brand or not. Having a cohesive theme across your social media platforms, especially on your blog will help reflect your aesthetic and professionalism. When designing your site, it’s always best to keep it simple with a clean layout and easy navigation. You don’t necessarily need to hire a web designer either as that can be costly. A design template can be purchased on etsy or pipdig and can be customizable.


Who are you as a brand? What does your brand stand for? Are you feminine and love simplicity or are you dark and edgy? Really focus on solidifying these details and creating content that reflects this so your audience connects with you. That said, the best advice is to always focus on putting out unique content. This can be shown within your style of photography, in the captions you put on your social media and your voice within your blog. No one else can copy that. Don’t be afraid to stand out from the crowd and really own it.


Understand who your target audience is and create content that they would want to read. Do you want your posts to be in trend or ones that can be re-shared no matter what time of the year? Something to think about. When it comes to the length of your blog posts, they should be a minimum of 300 words to rank well in google or your post will automatically be marked as not having enough information. I usually try to follow the minimum word count, using the right key words and titles within my blog posts. Using tools like google analytics and webmaster is also extremely helpful as it analyzes what content is gaining the most traffic and gives you insight to the types of google searches that leads readers to your blog. Having this level of understanding will help you create the right content catered to your audience.


Photography is extremely important for your blog and creates that lasting first impression to anyone visiting your site. Whether you are sharing a product, brand or your own content, having well lit images that are properly edited makes a difference in the world. This means using the right equipment, lighting and photo composition (rule of thirds). I usually look for locations that have an interesting backdrop that works with my aesthetic, shooting in natural light with a DSLR. If you can’t invest in a good camera, a smartphone works just as well. You really don’t have to spend a lot to get good quality images anymore! For editing, my favourite apps are VSCO, Facetune & Photoshop.

As with anything, success doesn’t happen over night. Stick to your vision and enjoy the process. It takes hard work and commitment to see results so put in the time, post quality content and post consistently. If you ever feel stuck, take a step back to regroup and keep at it. Remember every pro was once an amateur. xoxo




This time around, wearing yet another favourite transitional piece for fall i.e. the universal plaid button-down. As many of may know, I love a good basic. Whenever I’m shopping for new pieces each season I keep an eyeout for the ones that have that special detail, whether it’s in the fabric, print or embellishment, something that really makes it special. This top is a great example of that. It’s not your typical red plaid shirt and what I love most about it is that it’s incredibly soft and comfortable, which is a perfect layering piece for the upcoming season.

If you’re looking to introduce plaid into your fall wardrobe, don’t be afraid to experiment with mixing and matching it with different textures and patterns. You’d be surprised that plaid is one of those patterns that can coexist so well with a variety of pieces. Think leather and denim or khaki paired with a cozy sweater. Just keep in mind that you dont want to go overboard with it either. Let it shine within your look while keeping it a little subtle. xoxo



You may be surprised to see me wearing white as we head into the second week of September, but let’s be real… white is so universally chic. It will be timeless for years to come and can most certainly be worn after labour day (hey, rules are made to be broken).
That being said, I’ve really been loving the high-waisted jeans look as of late, especially in white. They pair so beautifully with anything from tees tucked in, to body-suits to everything in between. In fact, this kind of style helps to elongate the silhouette, making everything look sleek and is one of my favourites by far. It can be so stylish when worn the right way- here are my tips on how to wear white anytime of the year:
Neutrals are such an easy colour to wear (think taupe, tan, khaki, black etc.). They work well with different shades of white and when paired together, really compliments your overall look. Since most of us already have neutrals in our closets, don’t be afraid to put them to good use and add it with your whites.
Nothing makes a stronger statement than adding layers to your outfit. This adds dimension and creates such a cozy, chic vibe that is perfect for staying warm when the temperature cools down. I love adding sweaters over tees or a long cardigan over a crew neck and skirt.
Accessories are a great addition to any outfit! It really transforms an otherwise simple outfit and adds that special touch of colour or embellishment, making your overall look put together. Another great tip is marrying opposites when you’re accessorizing. Think pairing leather with lace or something luxe with a print; the perfect juxtaposition.
How do you wear white year round? Do share below. xoxo