5 TIPS TO A SUCCESSFUL BLOG

As a new blogger one question you’re probably asking yourself is how do I stand out in a space where blogging is highly competitive and blogs are a dime a dozen? By no means am I an expert, but I’ve learned quite a bit over the last couple of years that have helped shape my path as a blogger. These can be resourceful to some of you (especially if you want to turn this into a career). Read on for 5 tips that I’ve found helpful in creating a successful blog:

BLOGGER OR INFLUENCER

What’s the difference between a blogger and an influencer and how does this relate to me? Knowing the difference between the two will help you understand what platforms to focus on, how often to post and who you’re catering to. You can be an influencer by having a smaller to larger engaged audience and your feed or photography isn’t perfectly laid out. Brands may only be looking to you for sales or awareness within your audience reach. You may or may not have a blog and have Instagram as your initial platform. A blogger can be both, posting consistently on their site and instagram while working with brands and putting out beautiful content. Their feed is cohesive and planned in advance. Kylie Jenner is a great example of an influencer while Song of Style is known as a blogger.

WEBSITE

A first impression goes a long way. People will decide within a couple of seconds if they like your brand or not. Having a cohesive theme across your social media platforms, especially on your blog will help reflect your aesthetic and professionalism. When designing your site, it’s always best to keep it simple with a clean layout and easy navigation. You don’t necessarily need to hire a web designer either as that can be costly. A design template can be purchased on etsy or pipdig and can be customizable.

BRAND PERSONALITY 

Who are you as a brand? What does your brand stand for? Are you feminine and love simplicity or are you dark and edgy? Really focus on solidifying these details and creating content that reflects this so your audience connects with you. That said, the best advice is to always focus on putting out unique content. This can be shown within your style of photography, in the captions you put on your social media and your voice within your blog. No one else can copy that. Don’t be afraid to stand out from the crowd and really own it.

CONTENT

Understand who your target audience is and create content that they would want to read. Do you want your posts to be in trend or ones that can be re-shared no matter what time of the year? Something to think about. When it comes to the length of your blog posts, they should be a minimum of 300 words to rank well in google or your post will automatically be marked as not having enough information. I usually try to follow the minimum word count, using the right key words and titles within my blog posts. Using tools like google analytics and webmaster is also extremely helpful as it analyzes what content is gaining the most traffic and gives you insight to the types of google searches that leads readers to your blog. Having this level of understanding will help you create the right content catered to your audience.

PHOTOGRAPHY

Photography is extremely important for your blog and creates that lasting first impression to anyone visiting your site. Whether you are sharing a product, brand or your own content, having well lit images that are properly edited makes a difference in the world. This means using the right equipment, lighting and photo composition (rule of thirds). I usually look for locations that have an interesting backdrop that works with my aesthetic, shooting in natural light with a DSLR. If you can’t invest in a good camera, a smartphone works just as well. You really don’t have to spend a lot to get good quality images anymore! For editing, my favourite apps are VSCO, Facetune & Photoshop.

As with anything, success doesn’t happen over night. Stick to your vision and enjoy the process. It takes hard work and commitment to see results so put in the time, post quality content and post consistently. If you ever feel stuck, take a step back to regroup and keep at it. Remember every pro was once an amateur. xoxo

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GO TRANSIT ETIQUETTE

Purchasing my first home a year ago meant sacrificing the city lifestyle I so loved to have more space. (*sigh* it was that or live in a box in the city.) My choice was an easy one; buy a house, but find an alternate way to get to work downtown. That said, my main form of travel this past year has been commuting via GO Transit. And thank goodness for the GO. It helped save on gas, parking and skip rush hour traffic. Most of my rides have been seamless, but there are days that make my rides a bit more interesting than others.

Let me explain further. We’ve all come across people that just aren’t aware of the simple forms of commuter etiquette. I think many GO Train riders can relate. Loud people on the train (especially in the Quiet Zone), intoxicating perfume, feet on the seats… these are known as #etiquettefail(s). First time hearing about this? Me too.

When GO Transit asked me to partner with them to spread awareness on transit etiquette I was on board in a heartbeat! I mean, why wasn’t this implemented sooner? The courtesy campaign launched last year, which shared humorous posters depicting etiquette fails to fellow passengers in hopes of improving commuter behaviour. These focused on the top five complaints made about fellow riders, some mentioned above. Stats have shown about a 36% drop in etiquette fails after the campaign launched, but let’s be real, there is always room for improvement.

I personally prefer to get work done on my downtime while commuting, but with these etiquette fails occurring sporadically, some days it becomes difficult to get things done. To elaborate, what has made my commute a little more interesting than others is watching forms of transit etiquette across the board. Some of these are unconscious acts from riders – for example, being loud in the Quiet Zone, playing loud music or placing your bags on empty seats (this takes away from other people being able to sit). I think if we were all aware of how our actions affected others we can make the necessary changes as a whole to make riding the GO an enjoyable experience.

Proper train etiquette makes riding with GO better for everyone. So when you see those pesky door-blockers, litter-bugs or those who think their feet belong on the seat in action, join the conversation to help curb these etiquette fails.

Let’s help spread the word on proper transit etiquette and get these etiquette fails down to a minimum. Our rides should be a relaxing one, right? I mean, I’d also like to work in peace and quiet on my commutes, don’t you? Share yours below.

**Riders that tweet @GOTransit and include the hashtag #etiquettefail will be eligible to win a free Presto card. 

Thank you to GO Transit for sponsoring this post. All opinions are my own.

 

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NAVY BOOTS

MERINO TURTLENECK | SKIRT | NAVY BOOTS | YSL CROSSBODY BAG | RINGS (1,2)

With the cooler weather here, I cannot help but add more pieces to my list of fall must-haves. Aside from the fact that there so many to choose from, cozy sweaters to every kind of boot imaginable, what I love most is that any of these can be paired with key staples from the previous season. Love that! Today I’d like to take a moment to discuss one of my current favourites starting with the one colour I’ll be wearing all season long; navy.

Although I love wearing a variety of colours, navy just happens to be the one colour that I reach for time and time again because of how versatile it is; the best part is that it compliments virtually everyone and pairs well with every colour possible. Today’s look is definitely the epitome of all of that. Monochromatic with a pop of navy, I can literally wear these boots for hours at a time. Other than being a statement piece, these are super comfortable to wear because of the platform heel. If you’re looking at adding a statement piece to your fall wardrobe, look no further! This one is such a fun piece to throw on especially if you’re looking to break up your everyday monochromatic look.

What do you think about adding a pop of colour for Fall? Let me know below. xoxo

Thank you to Call It Spring for sponsoring this post. All opinions are my own. 
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